1. Business Location

Latino's Mexican restaurant & bar is located at 1315 Parade St., Second Floor, Erie, PA 16503, in the heart of the "Parade Corridor".

2. Company Goals

After depth study of the current market position of the American restaurants, we got the impression that the American taste for ethnic food is increasing at a rapid pace. The ethnic cuisine, specially the Mexican, is growing quite substantially. A good trend indicator is the volume of "salsa" and tortilla chips sales in recent years. It is also our impression that the shift in restaurant needs is merely an indicator of what's to come. As we moved into the 21st century and as the "globalization" concept matures, the consumers will demand much more in the way of health oriented food at reasonable prices served in a very hip surroundings. In short, we plan to address an emerging market which will continue to flourish.

	To provide the customers good food value and outstanding service for their dining out dollars. Establish the company as a leader in the trend toward healthy dinning.
	To create a happy working environment for our employees where they can grow into their potential, earn a decent living, and count on the company to fulfill their basic needs.
	To use the latest technology available to operate a profitable and efficient Mexican restaurant & bar. Create profits through well thought of, honest products, and sound business practices.
	To work with the community with a sincere desire to improve the environment and the living conditions of the local residents. Be able to identify the selfish from the real causes and commit resources to action to achieve real tangible goals.
	To remain flexible and open minded to be able to adapt to possible new business trends as they might emerge.

3. Business Description

Mexican Restaurant & Bar Concept and Features

We will emphasize the use of additive-free foods that are low on fat and designed to give the consumer the feeling of well being that comes from eating well.

	The restaurant concept deals with a fast service limited menu.
	The cornerstone of the menu is Mexican food.
	The Latino's products will be served in several different dishes with mild roasted Chiles and Salsa.
	We also prepare and serve authentic home made meals. As well as some entrées used in México city to celebrate holidays and special occasions.
	The rest of the menu will be comprised of sandwiches, salads, pastas and grilled fishes and meats enhanced with fresh salsa.
	The idea is to strike a balance between the familiar, the authentic and the new age products thereby attracting all tastes and age groups.
	Furthermore, we will feature a bar which is focused on coffee drinks, juice bar, beer, wine and numerous new beverages.
	As a unique feature, we attempt to incorporate a very high tech level of entertainment, a kind of virtual reality equipment, which at this point, can be described as an information village within the Super Information Highway.
	To promote cultural awareness, we plan to have ongoing art exhibits in the restaurant. A section of the restaurant, to be designated as the 'Cultural Corner', will function as an art gallery where the work of various artists will be displayed.
	Average service time for the breakfast and lunch will be 45 minutes and dinner is expected to take 1 hour and 15 minutes.

4. Business Assessment

We, on a continuous basis, evaluate our staff's code of conduct & performance, our services to our valued customers and our range of offerings in Latino's Mexican restaurant & bar. If for any reason you are not happy with our services, please drop us an email.